The world of advertising has a lot of rules and practices. However, campaign advertisements have there own rules of advertisements. There are several types such as:
Testimonial ads, which utilize a celebrity endorsement of a candidate.
Mudslinging ads, which attack the candidate's political views, history, and public image.
Glittering generalizations, which provide vague and "pretty statements" to attract politically ignorant voters.
Plain Folks ads, which portray candidates as "regular Joe's".
Bandwagon ads, that argue a popular candidate should have everyone's support.
Fear ads, which scare voters away from opponents.
Biographical ads, which showcase a candidate's political views and history.
It is important to be aware of the tactics of these ads in order to prevent from being manipulated by these ads. Provided below are links to these type of advertisements so that you can recognize the tactics.